Which is the most important in effective communication? Verbal or Nonverbal

By miftachudin arjuna - March 09, 2015

At glance, let's take a look at the process of interpersonal communication. This diagram may help you to have preliminary comprehension before you read the following summary

sender --> message --> medium (verbal language or nonverbal medium) --> interference --> receiver

Opinion and idea of human being change the media of communication. In the case of face to face communication, it uses both verbal and nonverbal. Verbal message is a word. It is represented by verbal language medium. On the other hand,  there is a nonverbal message represented by  nonverbal medium such as  gesture, cued word, image, or color.

Verbal communication is all kind of oral communication using word or more than one word. Almost all conscious communicative stimuli are included. Verbal category is conscious effort to relate with people in oral way. Moreover, unconscious verbal message is something that we talk about without intention within.

Nonverbal communication is not able to describe as simple as verbal one because its attributes are in a wide range. It is included all aspects of behavior such as face expression, body language, tone, intonation, hands movement, fashion style, etc. Those communication covers all unspoken message.

Human uses nonverbal message to strengthen verbal one. For example, when we say I LOVE YOU and followed by bending our knees, looking into her/his eyes deeply and using a gentle tone, I believe that he/she will catch the meaning noticeably. We may compare the impact when we say that 3 words without nonverbal message. Controlling nonverbal message is like hit nail on the head.  In custom, aspects of behavior are baffle. The better we know someone, the better we can identify his nonverbal expression.

The different composition of using verbal and nonverbal message is clear cut. In average, human sense comes from 85% sight, 7% hearing, and the rest is the skill of communicator. Apparently, verbal message only affects 8% over all. The other references assert that effective communication comes from 60% performance , 34% intonation, and 6% voice. Explicitly, words only represent 7% of the message. The fact explain that nonverbal message is more major than verbal one.

References:
http://www.tanadisantoso.com/v50/index.php
Majalah Success. June 2007
Steward L. Tubbs - Sylvia Moss. 1996. Human Communication. Bandung : PT. Remaja Rosdakarya

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